Adoreum produced the UK launch of Killerspin, a luxury table tennis brand born in the US, with an event at new business members club 12 Hay Hill last week.
Over 100 guests attending were treated to table tennis inspired cocktails and canapés created by the Shaun Rankin team, music provided by DJ Pasha and Olympic Team GB member Darius Knight in attendance. Guests were invited to play on Killerspin’s beautifully crafted Revolution table and challenge Darius in a “Challenge the Champion” tournament, during which two guests each won a Killerspin table.
The purpose of the evening was to introduce the Killerspin brand, its philosophy and product range to a new and UK based audience of HNW’s and corporate clients in the leisure, property and media sectors. Adoreum produced a social media campaign to support the activities across Twitter and drafted key event partners to enhance the reach and visibility of the brand, pre, during and post event. In addition to the new relationships made on the night, over 100,000 interactions were created, 100’s of new followers attracted to Killerspin’s Twitter page and valuable video and photographic content captured on the night.
Special thanks to all of the strategic event partners who collaborated with Killerspin to create a highly successful launch, including 12 Hay Hill, Urbanologie, Hedgebrunch, Le Club des Douze, 100 Lifestyle Management, Chartwell Estates and Gentleman’s Journal.
Remember to #UnplugNplay.
If you would like more information on Killerspin products please visit their website at www.killerspin.com
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