We are delighted to welcome Fiona McLaughlin, who has join the team as Social Media Manager, responsible for managing client focused campaigns in addition to Adoreum’s own social media presence. The hire is a direct response to the increased demand for social media to be integrated into traditional PR & communications delivery.
The agency is now delivering tactical campaigns for clients either as part of a complete marketing programme or independently to their existing marcoms activity. Fiona commented, “The primary aim of our communications using social media platforms is to increase client influence online and presence in relevant social environments. Education and awareness is secondary to driving traffic to their primary sales channels, where the user can be captured in a more engaging brand experience. Consumers are active and ‘grazing’ on these channels through mobile devices 24/7, so capturing their interests through rich media content, news announcements, views and ideas is an essential part of any marketing campaign.”
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