On Wednesday 9th September, Bentley launched their #BeExtraordinary global campaign to celebrate the release of their new Bentayga car. To mark the beginning of this global conversation, Adoreum worked with Bentley Motors to bring together some of the world’s most extraordinary people for a unique dinner designed to celebrate the extraordinary. The dinner was hosted by Mr Dürheimer, CEO of Bentley Motors, at the iconic Maison Assouline in the heart of London.
Maison Assouline is the London home of Assouline Publishing, luxury book publisher and lifestyle brand founded in 1994 by Prosper and Martine Assouline, who were also in attendance on the evening. The Maison was a charming and idyllic venue for the evening.
Guests were handpicked from the world of art, fashion, music, sport and business. The stellar guest list included: MTV founder Bill Roedy, Greg Williams, pioneering Photographer and film Director, Michelle Mone OBE, entrepreneur and global speaker, Rupert Alexander, leading portrait artist, Alice Temperley MBE, British fashion designer, Levison Wood, the first ever man to walk the length of the Nile, Brian Thompson, record breaking yachtsman, Rudy Stroh, GM of the largest security, identification and connectivity business in the world, Melissa Odabash, American fashion designer and Anita Zabludowicz, leading philanthropist and art collector.
The evening was curated by Alexander Gilkes, Co-Founder of Paddle8, and Jeremy Jauncey, Founder of Beautiful Destinations who made a wonderfully charismatic duo on the night.
Three Michelin Star chef, Guy Martin created a delicious menu for the extraordinary occasion, which was paired with Dom Perignon finest vintage champagnes.
Throughout London and across the world, Bentley are lighting up the city with the #BeExtraordinary in a hope to ignite a global conversation via Social Media about what extraordinary means to you and to inspire and encourage people to be and do extraordinary things.
To have your say, follow Bentley on their Instagram, Twitter and Facebook channels and join the conversation.
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