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Isabella Blow Foundation


To support the Isabella Blow Foundation in their joint venture with Somerset House, ahead of the Exhibition launch in November 2013, and deliver a dinner to honour Isabella’s legacy and raise funds for the Foundation. In addition, our brief was to conceptualise and deliver a strategy for future global charity fundraising platforms and a capsule collection tour in key cities around the globe.

The Isabella Blow Foundation was set up in 2012 by The Hon. Daphne Guinness and seeks to honour the memory of Isabella Blow, support aspiring art and fashion students and to facilitate further research in the fields of depression and mental health. Trustees of the Foundation include Lady Amanda Harlech, Shaun Leane, Lucy Birley, Julia Delves Broughton and Nick Knight.


Adoreum negotiated the contract between Somerset House and the Foundation to ensure all parties’ objectives were fulfilled. Additionally, we supported on the Exhibition VIP private view at Somerset House by sourcing a car partner for VIPs, securing preferential rates from suppliers and managing those relationships in the lead up to the event.

We planned and delivered the private fundraising dinner, which took place in the Ballroom at Claridge’s, following the VIP launch of the exhibition at Somerset House. We helped to secure sponsorship (both product and cash), sourced auction items, managed all third party suppliers and on-site event execution.


The private dinner at Claridge’s was a huge success with 200 VIP guests, fantastic honkytonk entertainment, moving speeches from Daphne Guinness and Philip Treacy and over £100k raised through the Paddle 8 silent and live auction.

Our next focus for the Foundation will be touring a capsule collection of the exhibition to the Far East and West Coast of America, and producing an annual fundraising event to celebrate the work of the charity.