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The Lakes engaged Adoreum to help with two elements fundamental to its business development – marketing and sales. First, Adoreum was briefed to overhaul the existing marketing assets by designing new communication tools that would drive a fresh marketing campaign, also devised by Adoreum.

Secondly, to grow sales, Adoreum was asked to directly connect the development’s sales team with targeted prospects.


New marketing collateral, including website and brochure, was designed and delivered. A photographic shoot with award-winning photographer Jonathan Glynn-Smith, in collaboration with Tommy Hilfiger, further developed the lifestyle angle that underpinned the new marketing tools. A new blog feature, together with social media platforms, enhanced The Lakes’ new website’s reach.

To showcase the new look, Adoreum produced an impactful advertising campaign for national media titles to coincide with events in London and at The Lakes, to which carefully selected prospects were invited.


The new website had an immediate impact, with web views increasing by 100%. Combined with the other effective marketing tools provided, there was a dramatic effect on sales with the lead conversion into buyers doubling over a short period of time.

10 months following instruction, the overall sales performance rose from £15m to £32m.