Adoreum introduced a drinks sponsor for the Foundation’s main fundraising event in 2013, as well as multiple auction prize partners. We continually work on the cultivation of long-term partnerships with a view to securing sponsorship with ample lead time for all event activity. Adoreum also introduced a series of influencers that we felt would have a strong interest in the Foundation’s work and add value through their networks.
These relationships have now been passed over and it is an initiative we continue to harness. Furthermore high-level prospective donors were directly introduced to the Foundation’s principals for them to grow these relationships over time.