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ROBERTO CAVALLI

BRIEF

Adoreum was engaged by Roberto Cavalli to introduce the fashion label to a new audience of prospective customers, around an in-store event.

DELIVERY

Adoreum organised and managed an in-store event for 80 qualified prospects, the generation of which was shared between Adoreum and the co-host of note.

RESULT

The event produced both sales on the night and in the weeks following.

Additionally, direct contact was initiated between the brand and the guests, with a view to maintaining relationships long-term and building customer brand loyalty.