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Adoreum were engaged by Rolls Royce to assist with repositioning the brand for amongst a younger target audience by introducing new potential customers and relevant influencers.


Influencers were introduced via direct introductions and key potential customers were engaged through a number of different activations including: private events, take over events & proving grounds.


These two programs have resulted in increased brand exposure, increased engagement and sales amongst Rolls Royce’s new intended target audience.