Adoreum engineered a brand partnership between Bristol Cars and Aquascutum to coincide with the opening of the fashion brand’s new store on Great Malborough Street in Soho.
The collaboration evolved given the brands shared values and British heritage. Bristol provided two cars for the event which were parked outside the store front, branded and accessorised by the Aquascutum team, and then used for the photocall. Guests and Aquascutum’s models featured in their new campaign were pictured getting out of the cars, which we also used to pick up VIP’s.
Brett Gregory-Peake, Director of Marketing at Adoreum commented. “This was a fun and strategic partnership between two brands that share very similar tone of voice and character. You can quite imagine Aquascutum Man or Woman driving a Bristol. Both can lay claim to being powerful, discreet and refined whilst being slightly edgy. For us it was an obvious choice and now new collaborative routes between the two brands are being explored. Watch this space”.