On Friday 30th November, we were delighted to join Hearst Live at the ELLE Weekender 2018 at The Saatchi Gallery, Sloanes Square.
The ELLE weekender was an inspiring, immersive and interactive weekend of fashion, culture and beauty brought to life by a number of leading brands in the industry. Throughout the weekend event was a pop up marketplace, beauty bar, ELLE café and a number of panel talks in the live room with renowned guest speakers including, Diane von Furstenberg, Rosie Huntington-Whiteley, Rosamund Pike, Maisie Williams, Molly Goddard, Jessie Ware, Yasmin Le Bon, ELLE’s very own Anne-Marie Curtis, Eva Chen, Pandora Sykes, Laura Mvula and Lisa Eldridge and many more.
Prior to the event, Adoreum Club member Victoria Archbold, Managing Director, Events & Sponsorship, Hearst Live, said; “Changing consumer habits means shopping is set to be driven by experiences and interactive technology rather than the act of buying. The ELLE Weekender will enable personalised interaction with customers through unique installations, pop-ups and talks that showcase brands in an innovative way that we know appeals to ELLE readers.” The live event certainly delivered on the above and as a guest we were fully immersed in the ELLE world.
