As part of our global campaign for Mauritius based development Royal Park, we have kicked off with a advertising in France, the island’s biggest tourism market.
The print campaign will run through print titles including Les Echo, Le Figaro, L’Officiel Voyage and Air France Magazine. 2014 will see the campaign broaden to include the UK, South Africa and other international media, to coincide with construction progress and the opening of the marketing suite.
The advertising work is just part of the remit that we have been engaged to deliver since winning the account in Nov 2013. Following the production of the strategy plan, we have undertaken the branding & identity brief, created the project’s suite of collateral and designed the website. In Feb, collaborating with Ralph Lauren, we produced a film and photo shoot that can be seen today across all materials. Royal Park has also be featured in this month’s British Vogue and other Conde Nast titles.