Katie joined Adoreum in January 2017. Her key responsibility is the Adoreum Club, which holds the Adoreum database of over 35,000 relationships with key decision makers and aims to move the needle for its members businesses and projects by accelerating serendipity through meaningful connectivity; a program of enigmatic curated events, direct introductions and access to unbiased content and perspectives that keep their business, family and lives on the path that’s right for them and for the planet.
Katie began her career at super-luxury British carmaker Rolls-Royce Motor Cars, initially in the production engineering side where she worked in the technical laboratory testing and developing bespoke paint colours for customers with one-off requests. After identifying her ability to build meaningful relationships, she ended up in the sales and marketing office where she was instrumental in the set up and execution of a pioneering future retail strategy to engage with new VVIP Rolls-Royce clients directly – The Private Office. Katie was responsible for marketing and taking The Private Office offering to Europe through hotspot activations including the Porto Cervo Summer Studio in Sardinia and Winter Studio at Badrutt’s Palace in St. Moritz.
Katie was a Founding Partner and recently exited MasterPeace – London’s first dedicated mindful painting experience, featured on Dragon’s Den in 2021. She holds a BSc in Biochemistry from the University of Bristol, has a passion for art, trees and disability awareness.